Northwest Living

Spending too much on technology?

Reinvent Drip MarketingI recently read Agents question the value of IDX Search on their websites . IDX website feeds are what allow your customizable website to have listings for the entire MLS available to your website visitors (and of course, branded to you).

It makes me feisty.

Internet marketing and real estate search opportunity are key elements to generating business online effectively.

There are key costs to any business, and one of those is technology that takes you online and marketing that helps people find you online.

The way the article reads, most brokerages seem to only care about themselves online – forgetting that you make a contribution (through your clients) to achieve success in online marketing. That directly shows in the fact that it is left up to you to build and maintain individual websites (and other online marketing opportunities that are core piece of business strategy in today’s real estate market at many real estate companies.

Berkshire Hathaway HomeServices Northwest Real Estate is exactly the opposite. We get it, and bring you real estate technology and online marketing options to take your business as much as you want online.  Going back to the article, the average is $75/mo just to have an IDX feed.  Staying with the focus on cost to keep your business online, you pay $99.95/mo for that plus:

  • Market Trend Reports (PIP, Market Watch)
  • Property Search Automated Emails (HomeFinder, Property Watch)
  • Lead Generation, Social Sharing
  • Flyers, Postcards,  Virtual Tours, Web Commercials
  • QR Codes (Website, OSA)
  • Listing Activity Reports (Website, OSA)
  • Mobile Website Search
  • Email, eFax, Home Services

If you want, you can build your real estate business online for less than $100.

So, if you think you may be spending more than you have to on technology and online marketing tools, give Jennifer or myself a call.  We’ll help you review all the technologies you use outside of what’s offered in the Berkshire Hathaway HomeServices Northwest Real Estate package and help you understand any overlapping areas.

We’re always looking for new technologies to support electronic communication and online marketing.  There are so many ways to execute, before you start something new, check with your Branch Manager to talk through it to see how the technology and marketing tools provided to you can get you where you are going.

Jess Dewell, IT Resources Manager



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